VCAST Connects Content to New Business Opportunities via Vcast.TV at International ICT Expo 2010

Facilitating content monetization with high-limpidity AV experience and limitless applications

VCAST has showcased its brand-new 360° cross new media video broadcast platform, Vcast.TV, for video-based multimedia content distribution at the International ICT Expo 2010. From increased productivity, improved efficiency, enhanced communications, cost-saving to brand reinforcement, Vcast.TV deliver exceptional customer value while enabling superior live web, mobile and IPTV viewing experiences, cost-effective content distribution and unlimited new opportunities.

The VCAST booth has illustrated with real-world case studies how Vcast.TV works at every stage of the customer lifecycle from market awareness to customer advocacy. In addition, it has also highlighted audience viewing experiences across multiple platforms. A 'three-screen' LIVE showcase featured playback across television , PCs and mobile devices, while a user-interactive demonstration of Smooth Streaming offers attendees control of actual network conditions to experience the benefits of adaptive bit rate delivery in action.

'Content providers continue to seek ways to connect their contents to new revenue and distribution opportunities to maximize the ROI. Faced with the challenge of ever-increasing audience expectations combined with new budgetary realities, content providers need top quality, flexible and cost-effective solutions across their entire media workflows,' said Mr. Keith Lie, CEO of VCAST. 'Vcast.TV, the cross new media platform we're featuring at the show, is specially designed to help content providers to attract more targeted audience for memberships, push-n-pull marketing, branding, promotion or content monetization, while delivering compelling, engaging audience experiences.

Please recapture the event here if you miss it.  

Highlights at the VCAST booth at the International ICT Expo include:

(1) Multi-Play Video Broadcasting for Web, Mobile & IPTV
	Spotlighting the versatility of VCAST's encoding and streaming solutions for reaching an expansive range of viewing devices, a multi-screen video showcase area features live and on-demand video playing on a diverse array of platforms including televisions, notebooks and mobile phones.
(i).	VCAST @ TV – IPTV / Multimedia Broadcast Display Key Features: ü 7/24 live and on-demand videos ü Deliver via Internet or Intranet ü Real-time RSS scrolling tickers ü Centralized & dynamic content management Applications: Digital signage, infotainment, outdoor advertising, campus TV, IPTV, etc.

(ii).	VCAST @ Web – Interactive Rich Media Webcasting Key Features ü Up to HD1080p quality ü Real-time multimedia sync ü Real-time integration with web apps ü Personalized user experience ü Security authentication & DRM Applications Live webcasts, video on-demand, interactive e-learning, e-commerce, video-mail, etc.

(iii).	VCAST @ Mobile – Wireless Streaming / Mobile TV Key Features ü Live and on-demand videos ü Deliver via Wi-Fi, 3G or 4G/LTE, etc. ü Adaptive wireless streaming ü Optimized display resolutions Applications Mobile TV, mobile learning, personal entertainment, tourism guide, surveillance, etc.
(2) Smooth Streaming Experiences
	The Smooth Streaming area of the booth showcases the end-user viewing experiences of the latest adaptive bit rate delivery technology. With the built-in network emulator on screen, visitors can interactively control the network conditions between the server and the PC-based player - mimicking the real-world network bandwidth fluctuations - while the respective technology adapt accordingly to maintain the consistent, continuous and uninterrupted live video playback.
(3) Newly Supported High-quality Video Codec Option
	VCAST has also showcased the live demo of Vividas at the booth. With the addition of Vividas as one of its supported high-quality video codec options, VCAST is expanding the quality, flexibility and reach of its live webcasting solutions, bringing all sizes of business one step closer to realizing scalable television-caliber webcasting via their Intranets and on the web. The programmable Vividas Player also brings a variety of new extendable applications, enabling VCAST to remain the leading position of emerging ‘new media’ technologies and business opportunities.

VCAST booth at a glance
Hundreds of visitors have stopped by VCAST’s booth and expressed great interests.

Should you have any enquiries, please feel free to contact us at +85 2121-8899 or enquiry@vcast.net; or learn more at www.vcast.net and www.vcast.tv.

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About VCAST

VCAST is a leading streaming solution provider who provides video broadcasting services & solutions via any IP-based network. We offer complete end-to-end solutions for various applications e.g. webcasting, eLearning, VOD, IPTV, mobile TV, multimedia broadcast display, etc. VCAST has over hundreds successful track records of large-scale public webcasting projects across Asia region, e.g. HK Handover 97, China Anniversary 50', HK Millennium Extravaganza, Beijing 2008 Olympics, Central Cyber Government Office (CCGO), Policy Address, Budget Speech, etc., and we are recognized as the market leader in Greater China. We provide the best-fit solutions for reputable clients from Government, Corporate, Education and Media, and they all receive the unmatched benefits. VCAST has been accredited with several awards in recent years including the Best Ubiquitous Networking Award (Mobile Enterprise) Gold Award at the Hong Kong ICT Awards 2008 and Technological Achievement Certificate of Merit at the 2008 Hong Kong Awards for Industries (HKAI), VCAST is also one of the awarded Innovative Wi-Fi Services and Applications in the “Ubiquitous City- HK” Project.